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Md Mostakim Hossain
Jun 30, 2022
In General Discussions
It is impossible to understand that the tactic that drives 60-80% of your total traffic should be left out of key decisions where UX or creativity trumps not just SEO, but overall web performance. The most successful companies in search have identified SEO as a core part of their mission and have integrated into every element of the web and content ecosystem. If I can give a second mistake that is almost on the same level, it is how companies approach link building. Amazingly, many companies fail to incorporate this into their public relations, external relations, partner programs, and social media processes. They are willing to pay huge sums of money for link building to generate links to pages that don't even need them. Advertising image masking service Continue reading below For example, an agency approached one of my client's marketing managers for link building and he approved a trial because they showed him that the site was lacking compared to their peer. The problem was that most of the pages they were going to link to already had #1 or #2 rankings and didn't need more links to them. When pushed to get links to deeper pages and from sites with real link value, the agency was unwilling to move forward after the trial. You have been involved in SEO for many years, dating back to 1993. What new skill do you think SEOs need to adopt today if they want to be successful in the future? As ridiculous as it sounds, the new SEO needs to understand how websites work. It's amazing how many people don't understand the difference between web server and CMS and how they work together. I hear a lot of suggestions that people are learning about machine learning and deep data analysis, that's great, but if you don't have the fundamentals down, you can't be successful. Voice search is becoming increasingly popular.
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Md Mostakim Hossain

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